The business model
The model economic SELFBETON
The basic economic principle is to offer a new distribution channel for ready-mixed concrete, with a drive-through service for small quantities for craftsmen and private customers.

Smaller customers are not a priority for pick-up at traditional concrete plants, which give priority to router truck loading.
This leads to long waiting times and loss of productivity.
SELFBETON is designed for customers with routine requirements for small quantities of concrete (from 150 L and for non-structural applications):
- landscapers
- installers of flagstones, pavers, kerbstones and craftsmen
- construction and civil engineering companies
- pool specialists
- fence builders
- craftsmen, auto-entrepreneurs
- private individuals
- etc.
The SELFBETON automatic concrete feeder produces concrete and mortar for non-structural applications:
- Lean screed for laying pavers and slabs.
- Concrete edging.
- Filling concrete for low walls and various ground irregularities.
- Concrete for creating flat exterior surfaces and levelling.
- Creation of footings for L-walls, gabions, street furniture, etc.
- Concrete for surface foundations.
The SELFBETONautomatic concrete dispenser offers concrete and mortar for indoor and outdoor use.
With 50 programmable recipes, you can tailor your product offering to your customers’ needs.
SELFBETON allows admixtures to be incorporated into concrete compositions. The retarder is also available in the basic version.
SELFBETON offers more flexibility and availability than a concrete batching plant, with drive-through sales of concrete by automatic distribution.
SELFBETON is a new distribution channel for concrete:
- Extended opening hours.
- A service available at weekends.
- Concrete delivered in less than 3 minutes, after payment, at the order terminal.
- The ability to buy in small quantities.
These are all factors that enable you to offer a higher price than the concrete batching plant.
The price positioning is between the cost of concrete at the mixer and concrete at the batching plant. It is designed with 5 price brackets that allow you to adjust your margin rate in proportion to the volume purchased.
This flexibility allows you to adapt your own rates.
The innovative nature and reality of this new service, which meets a need not covered in France, means that we can guarantee profitability, with average sales starting at 3 to 4 m³ per day.
The first installations date back to 2020. Buoyed by their initial results, several investors have since installed further SELFBETONs.
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